Noche Latina

For the Red Bull New York’s Noche Latina theme night identity, I turned to Latin textile history as the point of inspiration to curate a look that would warmly celebrate our fans’ heritage through our platform as they immerse themselves in a 360 degree experience to hit fan-facing touchpoints from the moment they log onto social media, at point-of-sale, step onto the BULLevard pre-match activities, and through their game presentation experience.