Red Bull New York

My role a Red Bull New York designer has been primarily to uphold the club's brand identity consistently while creatively pushing narratives by incorporating insights, being aware of outside perspectives, and understanding what would resonate with fans into all marketing material – while instilling the World of Red Bull expectations. Through various initiatives, I’d had the great opportunity to apply a 360 approach to the club’s needs that include print, logo, branding, digital advertising, promotional items, social content, and merchandise to immerse fans and partners into the Red Runs Deep mantra.