The Rooted Kit

From the first kick to the final whistle and beyond, it’s always been about the people. Red Runs Deep in the community that shaped us, in the players who give everything, and in the club that binds us together. From grassroots games to the highest stage, this is where culture and soccer move as one. Driven by something greater than the game itself. Because in the end, it is about all of us coming together, celebrating the beautiful game we love.

Our goal was to create a striking digital piece with supplementary assets that showcases our club’s deep roots in the community and mirrors the jersey’s themes of connection and identity. The concept blends sport, art, and culture into a fluid, cinematic story that moves seamlessly from one personality to the next. Celebrating diversity, creativity, and shared passion. The jersey becomes more than apparel: a symbol of movement, expression, and community designed to captivate audiences and spark engagement across athletic and artistic circles.

My role was to creatively lead the team’s vision by scouting and managing the production team RFP process, being the point of contact between our vision and the production team from onboarding, preproduction, production, to post, supporting photography needs and direction, and designing supplementary launch graphics to continue momentum and support jersey sales.